Marketing to Gen Z
The oldest members of Generation Z, born between 1997 and 2012, are now entering their prime purchasing years, making them an important target for businesses. Gen Z is a tech-savvy, socially conscious, and diverse generation that values authenticity and engagement. Here are some key strategies to keep in mind when marketing to Gen Z: […]
Choosing the Right Colours for Your Brand
What is Colour psychology? Colour psychology is the study of how colours affect human behaviour, emotions, and attitudes. Different colours can evoke different emotions, thoughts, and feelings in people, and this knowledge can be used by marketers, designers, and advertisers to create effective visual communication when choosing the right colours for your brand. For example, […]
The Benefits of Having an E-commerce Website for Your Business
In today’s digital age, having an e-commerce website for your business is becoming increasingly essential. With more and more consumers turning to online shopping, an e-commerce website can help you reach a wider audience and grow your business. Here are some of the top benefits of having an e-commerce website for your business: Increased […]
Social Media Marketing
What is it? Social Media Marketing, also known as digital marketing or e-marketing is the use of social media to build a company’s brand, elevate sales and increase web traffic. It provides a way for companies to connect and interact with existing and prospective customers on numerous social media platforms. Social media has been growing […]
SEO – Ranking Factors
What is SEO? SEO (Search engine optimisation) SEO is a digital marketing tool that enhances your visibility during web searches. When users search for products or services related to your business on a search engine (for example Google, Bing Etc) your website will be given a ranking, the higher the ranking, the further up your […]
Tips for a successful rebrand
To rebrand or refresh? To determine whether your brand needs to rebrand, or refresh depends on what you hope to achieve as a business. If you are looking to completely transform your brand then a rebrand may be for you, however, if your aim is to evolve your brand then a refresh may be the […]
Four things to consider when refreshing your website
At Flipp Design we recommend you refresh your website every three years. Not only does this help to stay current but it gives you a chance to review how your website represents your brand. Design is key Design is a key component to any website and here at Flipp, we believe first impressions are important. […]
Marketing Tools – The pros and cons of a corporate brochure
A brochure is a magazine, printed or digital; and is designed to showcase products and services of a business to generate sales. At Flipp Design we believe a brochure is an important tool to have as part of your marketing strategy, brochures are typically one of the first interactions a customer will have with your […]
Are Websites Dead?
For years, marketers have prophesied that the end of the website is near. They’ll claim that websites are dead and that social media marketing rules the land of lead generation. These marketers like to downplay the influence of a website, arguing that, while your website may play a role in a consumer’s decision-making process, social […]
Awesome Typography Trends 2023
The Flipp team select the most popular fonts that designers will keep coming back to in 2023. Some trends remain popular for years, while others come and go very quickly. Here is a selection of our top picks. Sora Sora, meaning sky in Japanese, is a typeface family commissioned for the Sora decentralized autonomous economy […]