At Flipp Design we recommend you refresh your website every three years. Not only does this help to stay current but it gives you a chance to review how your website represents your brand.
Design is key
Design is a key component to any website and here at Flipp, we believe first impressions are important. Your design reflects upon your organisation; If your site is up to date, looks professional and contains useful information, readers will be more likely to trust your brand. If your website is dated and badly designed, it’ll lead to negative assumptions about your company.
Some of the things to avoid on your website include difficult navigation, colours that are either too dull or too loud, and unnecessarily long customer contact forms. These issues can lead to a website that steers customers away even if your content is of a high quality.
Not only does a badly designed site affect the numbers of visitors to your site but it also negatively impacts your SEO. If search engines pick up that visitors are leaving your site, then your ranking will drop, ultimately making it even harder to drive traffic to your site.
Good design will set you apart from your competitors and if done correctly will help to create consistency across your brand.
Securing your website
Another key component…security.
Security is paramount to ensuring that clients’ sensitive information is safe and secure, and the businesses reputation remains intact.
Secure Sockets Layer (SSL) is a security protocol that provides privacy, authentication, and integrity to Internet communications.
Making sure your website is secure starts with choosing a secure website platform. WordPress is not only easy to navigate but is also one of the most secure platforms for your business to be built on.
Here at Flipp Design we hold security in high regard, and not only do we create stunning websites with unique and creative designs, but they are also safe and secure. Giving you peace of mind and allowing you to focus on growing your business without issues.
Keeping up with technology
Updating a website regularly is important if you want to keep up with technology. As technology evolves, you want to make sure your website is evolving with it.
Ask yourself… Is your website browser compatible? Is your source code valid (HTML and CSS)? Does your website meet the basic web standards? Is the technique and/or (version) programming language outdated?
If your site was developed several years ago, it probably has a lot of unnecessary HTML code and may be slowing down your website loading speeds – which may, in turn, impact your ranking in the Google search results.
Reviewing your website regularly gives you a chance to see what is working and what is not. For example, the use of flash is no longer relevant and if your website isn’t responsive and mobile friendly then it is highly likely you are overdue a review. To improve your sites accessibility and stay current talk to our team at Flipp Design to see how we can make your website work better for you and ultimately, to help you obtain more business.
Quality Content Gives You More Traffic
Keeping content up to date is a way to build trust between your company and your customers. It is also a way to keep your bounce rate to a minimum. A bounce rate is when a visitor visits your site and leaves without visiting a second page, this can be because they haven’t found what they are looking for or the content they have found is out of date and no longer relevant. Up to date content shows that you are keeping up with the trends and shows that you are still in business.
As your website matures, it only makes sense to remove outdated content such as blog posts and past events etc.
Whilst reviewing your content be sure to make sure you are updating keywords in line with the ever-changing algorithms of sites such as google and other popular search engines. This gives the impression that you are a reputable source, which will result in higher rankings and more visitors to your site.
Why you should refresh your website with Flipp Design
We are a digitally minded agency specialising in branding, graphic design, website design, and advertising. Our team of professionals can help bring your website into 2023 with:
- Responsive Website Design
- Content Management Systems
- E-Commerce Websites
- Search Engine Optimisation
- UX Prototyping
We can also assist with any other aspects of your marketing to help you grow your business.