Social Media Marketing
What is it? Social Media Marketing, also known as digital marketing or e-marketing is the use of social media to build a company’s brand, elevate sales and increase web traffic. It provides a way for companies to connect and interact with existing and prospective customers on numerous social media platforms. Social media has been growing […]
SEO – Ranking Factors
What is SEO? SEO (Search engine optimisation) SEO is a digital marketing tool that enhances your visibility during web searches. When users search for products or services related to your business on a search engine (for example Google, Bing Etc) your website will be given a ranking, the higher the ranking, the further up your […]
Tips for a successful rebrand
To rebrand or refresh? To determine whether your brand needs to rebrand, or refresh depends on what you hope to achieve as a business. If you are looking to completely transform your brand then a rebrand may be for you, however, if your aim is to evolve your brand then a refresh may be the […]